Yesterday Drake released the 10 minute music video for “Worst Behaviour“. The video was shot in Memphis and directed by X.
Director X has worked with Drake on some of his best videos including “Started From The Bottom” and “HYFR”. He’s done an amazing job at recreating some of Drake’s greatest life experiences such as growing up in Toronto, having his bar mitzvah, and now the summers he spent with his father in Memphis. X recently spoke with Noisey to give them a scene-by-scene breakdown of the “Worst Behaviour” video. Check it out below.
“Drake writes his own treatments. He came up with the whole concept, and we started in early October. He already had the idea together, and took it to Memphis to see his father’s side of the family. Dennis is the man in Memphis, and Willie Mitchell is his family. In those scenes, those are all of his uncles, in the beginning. It’s all of his family.”
Drake and The Children:
“It’s not like Drake changes who he is when he goes to Memphis, it’s just him. It just makes more sense, it explains a bit of him. The scene with all of the cars, across the street from the soul food place, right around the corner from the studio, those are just neighborhood kids.”
TOPSZN Skit Featuring Three 6 Mafia:
“The boys had that own suit made for the skit, it was a very free flowing process when they got together. They had the owl suit made. The real reason was just them having fun and just doing something funny. That’s Drake. We wanted to do a skit and we had all of these elements to play with so, it happens very fast and is very free flowing. Drake got Three 6 guys for the video. They’re Memphis dudes, so it just worked.”
“Unsweet Tea was a guy who was just there. It was very organic. [Laughs] When we were shooting the pink limos, I pulled up and I saw him outside and he was dancing. That was before, he was just dancing around. So, one of the guys grabbed him and was like, ‘He’s going to be in it.’ And the next thing you know, meet Unsweet Tea. Just worst behavior, doing what we had to do to get it done.”
The Chicken Spot:
“The chicken spot and the restaurant with the limos outside of it, that’s right around the corner from Drake’s grandmother’s house, where he used to go every summer. And his father would drive around there and that’s where he’d be at. You’re really talking about a neighborhood that he knows. That restaurant and those pink limos, and the pink trailer, that’s part of the restaurant’s whole scene. That’s what Drake knows, that’s where he spent his summers. That’s what it’s all about.”
His Grandmother’s House:
“There’s nothing really to show besides, it’s Drake. I thought it was really important to get to his grandmother’s house so you can see that, and just to go to certain staples and see certain things.”
“You can’t clear Beale St. You just deal with it. That’s why it looks like he’s walking down the street with a freakin’ mob because everyone on Beale St. was following him. Memphis is a town for grown-ups, so you can walk around with alcohol in the street. It’s some real-grown up shit. So you can have your alcohol and be outside.”
“That girl is an artist [Mary Gold], but she’s a really dope artist that Drake wanted to bring out and put in the video. Drake says she’s dope, so she’s dope.”