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Director X Talks Working With Drake On His New Video

Last week Drake had the Internet buzzing when pictures of him shooting his new video for “Started From The Bottom” surfaced. XXL Magazine was able to speak with the video’s director, Director X, where he assured us that Drake was extremely passionate about his vision for the video and that he “went for it”. We may not know much about it but, we do know we’re all excited and anxious to see it! Check out what else he had to say after the jump.

On collaborating with Drake for “Started From The Bottom”:

Drake trusts me because we go back. We are from Toronto. We are from the same city. We did “HYFR” together. It really worked. We’ve been trying to work together for a long time so when it connected…it connected. And we kind of ran with that. I can’t really say too much about it…but he’s got a lot going on. He’s one of those guys that want to spend the money to make great video. That’s what he did. He went for it. He did his best to make a great video.


On if it will top “HYFR”:

You can’t really predict what’s going to do what, but he wants to do it. He’s making the effort. There’s a lot going on in the video, just on that level where we are doing a lot of stuff. His goal is to really make something where people sit up. He looks at those generations. He came up from that generation where watching videos is a real experience. You know, “Oh, wow. Look at that. Look at what they did. They are doing this and that.” I want a video like that. That’s what we are dealing with. He’s going for it.

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  • I mean, if I’m not mistaken, Director X (I knew him as “Lil X” when I was younger, lol) is the same guy who directed “Replacement Girl” for Drake so I wasn’t surprised at all that the “HYFR” video came out as well as it did and I know that this video will be just as great, if not better. You can see that they have a real chemistry together and that Director X and Drake understand each other’s visions (then again, Director X understands everyone’s vision and nine-times-out-of-ten, your favourite music video as a child/one that is most memorable to you from your childhood, was directed by him, so lol).

    Can’t wait :D

    • Agreed. Director X has done some of the best music videos and him and Drake go way back. I think “HYFR” really opened peoples eyes to see how great they work together. I think this video is going to really be epic though!

  • Kammiee

    I am just too excited and I cannot wait to see the video, I’d love to see Drake blossom and develop and just grow as an artist, “Started from the bottom”, meaning, he didn’t start out as this huge star everyone knows now. His fanbase just continues to grow, as well as his success. Congrats. #TeamDrizzy all the way.

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