Still continuing his interview series with Sway, Drake took time to talk about the “HYFR” video. Drake refers to the video as a “Drake Moment” and says it shows his character. HYFR is probably my favorite video from Drake and received positive feedback. HYFR. Catch the video after the jump.
“It was great to do it with X. I always told X [that] we needed to do a video together, we’re both from Toronto. I feel like at one point he was probably like, ‘Yea, yea alright.’ Every time I see him [I’d say,] ‘we have to do a video together,’ and finally [we] made it happen. For that to be the one, it was crazy. I think that’s the most talked about video in my career. I think it’s just insight into my genuine character. I think that’s what’s most entertaining about it. The fun being had in the video is real fun and insight into my mind because I thought of this. This is a Drake moment, a lot like the talking [I do] onstage, because that’s really me.I try and produce almost a comedic element into my show. I spent years working on acting and comedic timing. It clicked with me like a year and a half ago that maybe I should bring that element to my stage show. Why not? I don’t make music where I’ve got to take myself seriously and be all stoic. I can laugh with people and it really has brought life to my show. People leave feeling like they were in a room of 500, which is important.”