Champs Sports has just unveiled the cover for their new e-magazine, ‘Swag’ and OKC player Kevin Durant is on the cover. It’s no secret by now that Drake/OVO and KD are good friends. We’ve seen the infamous picture of Durant reppin’ OVO in his black owl crewneck and more recently there is the “Pop That” reference. In this premiere issue, Durant is asked who he would sign if he had a record label to which he responds Drake, Wale, and Rihanna. Catch the video after the jump to hear his reasoning. You can download your free copy of the ‘Swag’ e-mag from iTunes.

“If I started a record label today I would sign Drake, I would sign Wale and Rihanna,” said KD. “Drake, just because he has that icon type of status now. Wale, hometown guy on the come up. Just like me a young guy that’s trying to find his way. Rihanna is just…she’s like the new thing for the women side of what she does and she’s doing a phenomenal job.“