And we say……HYFR! Tonight the annual Juno Awards Gala was held in Regina. Some of the Juno award winners were announced including the award for video of the year. The Director X directed video “HYFR” was up for video of the year and won!
When the visuals for “HYFR” came out it instantly became a favorite among fans and the general public. Drake let us in on his life and showed that he was comfortable in his skin. Since its release the song/video combination has gone on to do great and was able to snag the VMA for ‘video of the year’. Director X and Drake have a great chemistry when it comes to working on visuals and that has become quite apparent. Congrats to both Director X and Drake on this win! I look forward to “Started From The Bottom” winning many video awards this time around. The actual Juno Awards show will air tomorrow April 21st on CTV where Drake is nominated for Fan Choice Award.